Italian Undertakers Organized Black Friday Discount Campaign

The Italian ritual agency made a “tempting” offer to customers in honor of Black Friday (the annual Christmas sales period after Thanksgiving in the United States), libertatea.ro reports citing an Italian site.

Cologno Monseze, a Milanese funeral services agency, has reached potential buyers with the slogan “Buy now and die when you want.” The offer includes a 20% discount on the purchase of a funeral services package (from 2499 to 1999 euros), which includes cremation. In this way, the company tried to sell coffins. According to the authors of the campaign, a person can buy a coffin and a package of services in advance, and he does not have to die on the day of purchase. Another reason for the action, the ritual agency calls the competition on Black Friday in the funeral services market.

Cologno Monseze’s CTO Rossella DellOka said: “We decided to apply special rates for clients, as large companies do. The funeral sector must be in harmony with time. ”